In reading a professional skincare magazine tonight, I had to stop counting the number of skincare lines that refer to their products as “medical.” Medical grade. Hmmm. There isn’t much standing behind that claim but we hear it all the time.
Why is it becoming an accepted term when there is no meaning or definition behind it? Consumers, estheticians, and physicians alike are all looking for results and a defining point of difference for sales. We ask ourselves why should I use this cream over that? What will make a client want to buy the product I’m selling?
Most people will trust the advice of a doctor. The popularity of shows like The Doctors and Dr. Oz are proof of our desire to trust doctors for solutions to our health issues. The whole industry is counting on this belief system as a point of sale when they use the term “medical.” Let me just say that this is an emotional ploy. Unfounded but effective.
So here’s the down low. Be educated. Ask an esthetician. This is our whole life and love. Don’t buy blindly based on fluffy terms like this. The closest you can get to understanding quality and efficacy via terminology is “pharmaceutical grade” ingredients. Really, the physician’s true point of difference is in the prescriptions they offer.
So in the future, don’t be fooled. There are many very potent skincare products sold on a better basis than “medical.” Go for pharmaceutical grade ingredients. And by all means, go for professional skincare products over drug store products. You absolutely get what you pay for.
Stone Crop saves our skin during long summer months. Without our usual cloudy respite from the sun this summer, burned and browned skin is more the rule than the exception. We’re all familiar with the benefits of aloe vera, but not as many people know about this sister succulent. Boasting as much as seven times the power of aloe, stone crop helps the skin
- rehydrate and remain hydrated
- recover from the sun and calm a sunburn
- heal from wounding
- and, slowly but steadily brighten dark spots and hyperpigmentation.
Eminence offers us this healing aide in many forms including gentle Stone Crop Gel Wash, Stone Crop Hydrating Mist, Stone Crop Serum, Stone Crop Gel, Stone Crop Masque and Stone Crop Whip. One of Eminence’s tried and true ingredients for healthy skin, it benefits all skin types and can be used on children.
On feature this July, put your name in the hat at your appointment to win your own Stone Crop Gel. Soothe the skin on hot summer days! Looking forward to seeing you at Purely Skin.
Welcome to the new release by Eminence. They finally did it!
Not only do we have an organic tinted moisturizer but also a bronzer and highlighter. I’ve been working with all pieces of the collection using each item individually as well as mixing and blending. The tinted moistuizer is light and silky. It can be adjusted for color by mixing it with a moisturizer. And for those of you who know me, SPF 25 rain or shine!
The bronzer and highlighter are very finely milled which means that you use less for a beautiful finish…and the lip plumper!
The lip plumper is my biased favorite. The paprika mask has long been a tool available during facials to plump those lips. Now, combined with cinnamon, that paprika plumping is available to all of us on the go in a lip gloss. It’s clear gloss but brings rosy color and body to the lips within the first minute. Best of all, it tastes like cinnamon, my favorite. If you want color on top of your own, you can blend the plumper with the highlighter or bronzer.
These products give a glowing, sun-kissed finish to any face. Come in for a try and see for yourself!
Well, here it is…the day has come that I, Rachel Nelson, have made the jump into modern times. Beginning a blog represents the leaps and bounds that I have made in the last 6 months to hit the world wide web with a splash. Hours of wonderfully patient and helpful friends and family guiding me toward a better website, more organized information on that website, trusty web hosting, online appointment booking, online gift certificates, Facebook, and now a blog. God help me remember how it all functions! Thanks to all the lovely, fantastically brilliant people who have been put in my path.
My hope is to communicate tips, tricks and information relating to healthy, glowing skin with this blog. Now I’ve made the first dive…stay tuned.